There’s no end in sight to new shopping centers sproucing up in Bangkok.
After the British Embassy sold some of it’s grounds in 2009 to Central Pattana, a new shopping center will open up in December 2013: Central Embassy.
The project represents an investment of US$ 300 million. It comprises an iconic tower in the heart of Bangkok including the first Park Hyatt hotel in the Thai capital and the ubiquitous ineluctable shopping mall due to become “Asia’s ultimate shopping destination” according to a press release from Central Pattana.
The 37-storey structure, comprised of 8-storey retail podium (with one basement level) and a 30-storey hotel tower, is scheduled to be completed in late 2013. Central Embassy promised that it will reinvent the meaning of global luxury retail and hospitality not only in Thailand, but also in all of Asia…
Situated on a 144,000 m2 of land, it will be served by two Sky train BTS stations. In terms of merchandise mix, 70,000 m2 will be offered as retail space. The diverse merchandise mix will incorporate world-renowned brands as well as top local brands which are 30 % new-to-market brands. Customers will be transported into a world of unique kind of luxury which will be omnipresent in every detail of the project.
Central Embassy will also be an iconic architectural and interior design both in the retail centre and the Park Hyatt. The glistening façade is paved with aluminium shields and stretches over 400 meters, the longest window facade so far in Thailand. It will be linked by a sky bridge with the adjacent Central Chidlom department store, which will also be renovated. The 30-storey six-star Park Hyatt Bangkok will boast 222 spacious en-suite rooms with Park Hyatt’s signature understated luxury present in every detail. Architecture of the building has been given to Amanda Levete Architects, a UK based cabinet which was made famous for the concept of the department store Selfridges in Birmingham, UK. According to Central Pattana, already 70% of the retail premises have been rented with the group hoping to be at 90% until year-end.